The Price of Admission Ladder (Infographic)

The price of admission ladder is a kind of pay scale for consuming content: you consume; you pay. It covers ‘free’ and ‘paid’ content along a single spectrum to help audiences and publishers understand their relationship more clearly–online or not.

Value and engagement drive the audience to pay more in terms of time, data and money.
Value and engagement drive the audience to pay more in terms of time, data and money.

Read the full description here.